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Decide on the target market for your shoes and decide whether you may create them for kids, men or girls. Choose the type of shoes you are going to make by selecting purpose or the function . Choose the name or brand of your shoes and determine the budget you are going to use to start your own retail shoe business.

Decide on the number of shoes you intend to sell and budget accordingly. Procure the materials. You'll need to do quite a lot of research to ensure you purchase material at a cost that is competitive. Examples of materials you may need include leather, rubber and canvas.

Use an industry standard size graph to decide the correct sizes you'll make. Have work table and a workspace to assemble the shoes.

Research pick one that suits your needs and budget to create a product sample of your shoes and and find shoe factories and manufacturers. Get a merchandise sample made.

Contact the factory or manufacturer of your preference and get your samples made. Many manufacturing companies and shoe factories are located in China, Italy and Portugal.

Review your samples and ensure they meet your design and quality standards. Proceed to sign a contract with factory or the maker to create an entire line of your shoes for retail sales.

Quality check each thing you will sell to ensure they are all well made with no defects.

Open put your handcrafted shoes or an on-line storefront web site available on Awareness of Fashion or sites like Etsy to reach retail customers. Get a website designer to create an an on-line website that is interactive with ecommerce capabilities to sell your shoes

Sell your shoes to retail stores by attending trade fairs such as the New York Shoe Expo and Accessories and the World Shoes Show. It is possible to use shoe boxes or totes to sell to retail customers.

To sell them online, sell your shoes to your retail market or approach local boutique owners to put your shoes on the market in their shop. The owners may wish place accept them on consignment or to buy your shoes.

Trade shows offer exposure and access to national and international retail store buyers.

Designer shoes for less


Eglantine Bonningues
Credit manager Bostonboychoir.com ™
40 Rue d'Assas 75006
Paris, Ile de France
eglantinebonningues@bostonboychoir.com